Army Buried Study Faulting Iraq Planning

The NY Times reports:



The Army is accustomed to protecting classified information. But when it comes to the planning for the Iraq war, even an unclassified assessment can acquire the status of a state secret.

That is what happened to a detailed study of the planning for postwar Iraq prepared for the Army by the RAND Corporation, a federally financed center that conducts research for the military.

After 18 months of research, RAND submitted a report in the summer of 2005 called “Rebuilding Iraq.” RAND researchers provided an unclassified version of the report along with a secret one, hoping that its publication would contribute to the public debate on how to prepare for future conflicts.

But the study’s wide-ranging critique of the White House, the Defense Department and other government agencies was a concern for Army generals, and the Army has sought to keep the report under lock and key.

A review of the lengthy report — a draft of which was obtained by The New York Times — shows that it identified problems with nearly every organization that had a role in planning the war. That assessment parallels the verdicts of numerous former officials and independent analysts.

The study chided President Bush — and by implication Secretary of State Condoleezza Rice, who served as national security adviser when the war was planned — as having failed to resolve differences among rival agencies. “Throughout the planning process, tensions between the Defense Department and the State Department were never mediated by the president or his staff,” it said.

The Defense Department led by Donald H. Rumsfeld was given the lead in overseeing the postwar period in Iraq despite its “lack of capacity for civilian reconstruction planning and execution.”

The State Department led by Colin L. Powell produced a voluminous study on the future of Iraq that identified important issues but was of “uneven quality” and “did not constitute an actionable plan.”

Gen. Tommy R. Franks, whose Central Command oversaw the military operation in Iraq, had a “fundamental misunderstanding” of what the military needed to do to secure postwar Iraq, the study said.

The regulations that govern the Army’s relations with the Arroyo Center, the division of RAND that does research for the Army, stipulate that Army officials are to review reports in a timely fashion to ensure that classified information is not released. But the rules also note that the officials are not to “censor” analysis or prevent the dissemination of material critical of the Army.

The report on rebuilding Iraq was part of a seven-volume series by RAND on the lessons learned from the war. Asked why the report has not been published, Timothy Muchmore, a civilian Army official, said it had ventured too far from issues that directly involve the Army.

“After carefully reviewing the findings and recommendations of the thorough RAND assessment, the Army determined that the analysts had in some cases taken a broader perspective on the early planning and operational phases of Operation Iraqi Freedom than desired or chartered by the Army,” Mr. Muchmore said in a statement. “Some of the RAND findings and recommendations were determined to be outside the purview of the Army and therefore of limited value in informing Army policies, programs and priorities.”

Warren Robak, a RAND spokesman, declined to talk about the contents of the study but said the organization favored publication as a matter of general policy.

“RAND always endeavors to publish as much of our research as possible, in either unclassified form or in classified form for those with the proper security clearances,” Mr. Robak said in a statement. "The multivolume series on lessons learned from Operation Iraqi Freedom is no exception. We also, however, have a longstanding practice of not discussing work that has not yet been published."

When RAND researchers began their work, nobody expected it to become a bone of contention with the Army. The idea was to review the lessons learned from the war, as RAND had done with previous conflicts.

The research was formally sponsored by Lt. Gen. James Lovelace, who was then the chief operations officer for the Army and now oversees Army forces in the Middle East, and Lt. Gen. David Melcher, who had responsibility for the Army’s development and works now on budget issues.

A team of RAND researchers led by Nora Bensahel interviewed more than 50 civilian and military officials. As it became clear that decisions made by civilian officials had contributed to the Army’s difficulties in Iraq, researchers delved into those policies as well.

The report was submitted at a time when the Bush administration was trying to rebut building criticism of the war in Iraq by stressing the progress Mr. Bush said was being made. The approach culminated in his announcement in November 2005 of his “National Strategy for Victory in Iraq.”

One serious problem the study described was the Bush administration’s assumption that the reconstruction requirements would be minimal. There was also little incentive to challenge that assumption, the report said.

“Building public support for any pre-emptive or preventative war is inherently challenging, since by definition, action is being taken before the threat has fully manifested itself,” it said. “Any serious discussion of the costs and challenges of reconstruction might undermine efforts to build that support.”

Another problem described was a general lack of coordination. “There was never an attempt to develop a single national plan that integrated humanitarian assistance, reconstruction, governance, infrastructure development and postwar security,” the study said.

One result was that “the U.S. government did not provide strategic policy guidance for postwar Iraq until shortly before major combat operations commenced.” The study said that problem was compounded by General Franks, saying he took a narrow view of the military’s responsibilities after Saddam Hussein was ousted and assumed that American civilian agencies would do much to rebuild the country.

General Franks’s command, the study asserted, also assumed that Iraq’s police and civil bureaucracy would stay on the job and had no fallback option in case that expectation proved wrong. When Baghdad fell, the study said, American forces there “were largely mechanized or armored forces, well suited to waging major battles but not to restoring civil order. That task would have been better carried out, ideally, by military police or, acceptably, by light infantry trained in urban combat.”

A “shortfall” in American troops was exacerbated when General Franks and Mr. Rumsfeld decided to stop the deployment of the Army’s First Cavalry Division when other American forces entered Baghdad, the study said, a move that reflected their assessment that the war had been won. Problems persisted during the occupation. In the months that followed, the report said, there were “significant tensions, most commonly between the civilian and military arms of the occupation.”

The poor planning had “the inadvertent effort of strengthening the insurgency,” as Iraqis experienced a lack of security and essential services and focused on “negative effects of the U.S. security presence.” The American military’s inability to seal Iraq’s borders, a task the 2005 report warned was still not a priority, enabled foreign support for the insurgents to flow into Iraq.

In its recommendations, the study advocated an “inverted planning process” in which military planners would begin by deciding what resources were needed to maintain security after an adversary was defeated on the battlefield instead of treating the postwar phase as virtually an afterthought. More broadly, it suggested that there was a need to change the military’s mind-set, which has long treated preparations to fight a major war as the top priority. The Army has recently moved to address this by drafting a new operations manual which casts the mission of stabilizing war-torn nations as equal in importance to winning a conventional war.

As the RAND study went through drafts, a chapter was written to emphasize the implications for the Army. An unclassified version was produced with numerous references to newspaper articles and books, an approach that was intended to facilitate publication.

Senior Army officials were not happy with the results, and questioned whether all of the information in the study was truly unclassified and its use of newspaper reports. RAND researchers sent a rebuttal. That failed to persuade the Army to allow publication of the unclassified report, and the classified version was not widely disseminated throughout the Pentagon.

Neither General Lovelace nor General Melcher agreed to be interviewed for this article, but General Lovelace provided a statement through a spokesman at his headquarters in Kuwait.

“The RAND study simply did not deliver a product that could have assisted the Army in paving a clear way ahead; it lacked the perspective needed for future planning by the U.S. Army,” he said.

A Pentagon official who is familiar with the episode offered a different interpretation: Army officials were concerned that the report would strain relations with a powerful defense secretary and become caught up in the political debate over the war. “The Army leaders who were involved did not want to take the chance of increasing the friction with Secretary Rumsfeld,” said the official, who asked not to be identified because he did not want to alienate senior military officials.

The Army has asked that the entire RAND series be resubmitted and has said it will decide on its status thereafter.

Pentagon Gets A Lesson From Madison Avenue

U.S. Needs to Devise a Different 'Brand' to Win Over the Iraqi People, Study Advises

At the Washington Post, Karen DeYoung writes:

In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. military.

The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation." The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.

Helmus and his co-authors concluded that the "force" brand, which the United States peddled for the first few years of the occupation, was doomed from the start and lost ground to enemies' competing brands. While not abandoning the more aggressive elements of warfare, the report suggested, a more attractive brand for the Iraqi people might have been "We will help you." That is what President Bush's new Iraq strategy is striving for as it focuses on establishing a protective U.S. troop presence in Baghdad neighborhoods, training Iraq's security forces, and encouraging the central and local governments to take the lead in making things better.

Many of the study's conclusions may seem as obvious as they are hard to implement amid combat operations and terrorist attacks, and Helmus acknowledged that it could be too late for extensive rebranding of the U.S. effort in Iraq. But Duane Schattle, whose urban operations office at the Joint Forces Command ordered the study, said that "cities are the battlegrounds of the future" and what has happened in Baghdad provides lessons for the future. "This isn't just about going in and blowing things up," Schattle said. "This is about working in a very complex environment."

In an urban insurgency, for example, civilians can help identify enemy infiltrators and otherwise assist U.S. forces. They are less likely to help, the study says, when they become "collateral damage" in U.S. attacks, have their doors broken down or are shot at checkpoints because they do not speak English. Cultural connections -- seeking out the local head man when entering a neighborhood, looking someone in the eye when offering a friendly wave -- are key.

The most successful companies, the Rand study notes, are those that study their clientele and shape their workplace and product in ways that incorporate their brand into every interaction with consumers.

Wal-Mart's desired identity as a friendly shop where working-class customers can feel comfortable and find good value, for example, would be undercut if telephone operators and sales personnel had rude attitudes, or if the stores offered too much high-end merchandise. For the U.S. military and U.S. officials, understanding the target customer culture is equally critical.

Helmus recommends expanding military training to include shaping and branding concepts such as cultural awareness, and the study underscores the perils of failing to understand your consumer.

"Certain things do not translate well," the study warned. "Danger lies behind assumptions of similarity." A gesture Bush made during his 2005 inaugural parade -- the University of Texas "hook 'em horns" salute with raised index and pinkie fingers -- stands for the "sign of the devil" in some cultures and an indication of marital infidelity in others. A leaflet dropped to intimidate Iraqi insurgents, the study noted, "also reached noncombatants" and "gave everyone who picked it up the 'evil eye.' "

"Words cause similar cultural confusion," it said. The Arabic word "jihad," for example, has religious connotations for Muslims; its repeated use to connote terrorism is insulting and also perversely lends legitimacy to violent acts.

Schattle acknowledged that much of what works for consumer advertising in the United States might not translate well in Baghdad. But urban ops, he said, is all about experimenting and adapting to new realities.

"We want to look at new concepts, new business practices, to see if there are things that we can learn," he said. Since his office was established after the U.S. military issued a new doctrine for urban warfare in 2002, "we've been collecting lessons learned from all over the world," he said. "Not just Iraq and Afghanistan, but places like the Philippines and South America. Wherever there have been fights, we went out and looked at them."

The challenge for the advertising study, he said, was to find "something we can learn from Madison Avenue or from the marketers, the best in the world, that might help us when we're trying to deliver a message about what democracy is." In Iraq, Schattle said, the "urban population is the center of gravity" and the problem is "how we influence them to be on our side, or at least not be an enemy" when "what they see is armor." The goal of such studies, Schattle said, is to distill what works and incorporate it into future training.

Adversaries are doing their own shaping on Iraq's urban battlefields. While intimidation, coercion and assassination might not make them beloved, such techniques effectively limit public outreach to U.S. forces, the Rand study notes. Enemy forces have also learned that "doing good works is a classic approach to winning friends and influencing people" and frequently provide basic services that the U.S. military is unable to match.

At the same time, Helmus said, U.S. military and civilian authorities must stop thinking of themselves as a "good-idea factory" whose every thought has greater merit than those of their customers. "Procter & Gamble doesn't even do that," he said.